These days, newish art can be priced between $10,000 and $25,000. When I tell artists that a new painting by a newish artist should go for around $1,200, they look at me like I'm a flesh-eating virus.
Jerry Saltz, an art critic, shares his perspective on the art market, highlighting the disparity between the prices artists expect and the actual value of their work. He notes that new artists often price their pieces too high, leading to a disconnect between their expectations and the reality of the market.
Saltz's quote highlights the importance of understanding the market forces that shape the art world. By recognizing the gap between artist expectations and market reality, artists can better position themselves for success.
The art market has long been subject to fluctuations and trends, with prices influenced by factors such as supply and demand, cultural movements, and economic conditions. Saltz's comment reflects the ongoing challenge of balancing artistic vision with market realities.
Jerry Saltz is an American art critic and journalist. He has written for publications such as New York Magazine and The Village Voice, and has received numerous awards for his work, including the Pulitzer Prize for Criticism in 2013.
For artists, Saltz's quote serves as a reminder to stay grounded in market realities and to be prepared to adapt to changing circumstances. It also underscores the importance of building a strong network and understanding the needs of potential buyers.
Some may argue that Saltz's comment is overly critical of artists, implying that they are unrealistic in their pricing. However, his perspective also acknowledges the complexities of the art market and the need for artists to be savvy and flexible in their approach.