Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

You cannot run a business, or anything else, on a theory.

- Harold S. Geneen

Harold S. Geneen, the CEO of ITT Corporation, emphasized the importance of practicality and action in business and life. He believed that theories, no matter how well-intentioned, are useless without tangible results. Geneen's quote highlights the need for concrete actions and tangible outcomes, rather than just relying on abstract ideas or theories.

Geneen's quote underscores the value of pragmatism and the need for concrete results in various aspects of life, including business, politics, and personal relationships. It serves as a reminder that ideas and theories, no matter how innovative or groundbreaking, are ultimately useless if they do not lead to tangible outcomes.

The quote is a reflection of the business environment and cultural values of the 1960s and 1970s, when Geneen was leading ITT Corporation. During this time, there was a growing emphasis on practicality and efficiency in business, as well as a skepticism towards grandiose theories and abstract ideas.

Harold S. Geneen was a successful businessman and CEO of ITT Corporation, a multinational conglomerate. He was known for his pragmatic approach to business and his ability to drive growth and innovation within the company. Geneen's leadership style and business philosophy were shaped by his experiences and the cultural context of his time.

Geneen's quote can be applied in various aspects of life, including business, politics, and personal relationships. It serves as a reminder to focus on concrete actions and tangible outcomes, rather than just relying on abstract ideas or theories. This approach can lead to greater success and fulfillment in various areas of life.

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Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

Quote by Harold S. Geneen