In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.
Les Brown's quote highlights the commercialization of television, where the primary focus is on delivering audiences to advertisers rather than providing meaningful content. This perspective emphasizes the value of viewers as a commodity, rather than as individuals with unique experiences and perspectives.
The quote underscores the importance of understanding the underlying motivations and goals of television programming. It encourages viewers to be aware of the commercial pressures that shape the content they consume.
The quote was written in the mid-20th century, a time when television was rapidly expanding its reach and influence. This context highlights the early days of television's commercialization and its impact on popular culture.
Les Brown was an American journalist and media critic who wrote extensively on the intersection of media and society. His work often focused on the ways in which media shapes our perceptions and understanding of the world.
This quote can be applied to various aspects of media consumption, such as critically evaluating the content we watch and being mindful of the commercial pressures that shape it. It also encourages us to consider the impact of media on our daily lives and the broader society.
Some may argue that the quote oversimplifies the complexities of television programming and the motivations of its creators. Others may criticize the quote for being too focused on the commercial aspects of television, neglecting its potential for social and cultural impact.