Business can be a source of progressive change.
Jerry Greenfield, co-founder of Ben & Jerry's, emphasizes the potential for business to drive positive change. He highlights the importance of corporate social responsibility and the role entrepreneurs can play in creating a better world.
Greenfield's quote underscores the idea that business can be a force for good, rather than just a means of personal gain. This perspective encourages entrepreneurs to consider the broader impact of their actions and strive for a more equitable society.
The quote's historical context is rooted in the early days of Ben & Jerry's, when the company prioritized social and environmental causes alongside its commercial success. This approach helped establish the brand as a leader in corporate social responsibility.
Jerry Greenfield co-founded Ben & Jerry's in 1978 with his childhood friend Ben Cohen. The company's unique blend of delicious ice cream and social activism has made it a beloved brand around the world.
Greenfield's quote can be applied in various ways, such as by incorporating social and environmental considerations into business decisions. This approach can lead to more sustainable and equitable outcomes, benefiting both the company and the community.