After all, sustainability means running the global environment - Earth Inc. - like a corporation: with depreciation, amortization and maintenance accounts. In other words, keeping the asset whole, rather than undermining your natural capital.
Maurice Strong, a Canadian businessman and environmentalist, emphasizes the importance of sustainability by likening it to running a corporation. He argues that the global environment should be treated as an asset that needs to be maintained and preserved, rather than exploited and depleted.
Strong's quote highlights the need for a long-term perspective when considering the health of the planet. It encourages individuals and organizations to adopt a sustainable approach to their activities, taking into account the potential consequences of their actions on the environment.
The quote was likely written in the context of the growing awareness of environmental issues in the 1990s and early 2000s. This period saw a surge in international efforts to address climate change, deforestation, and other environmental concerns.
Maurice Strong is a Canadian businessman and environmentalist. He has held various leadership positions, including serving as the Secretary-General of the United Nations Conference on the Human Environment in 1972.
Strong's quote can be applied in various ways, such as by adopting environmentally friendly practices in daily life, supporting organizations that prioritize sustainability, and advocating for policies that promote environmental protection.